10 REASONS WHY YOUR FASHION EDITORIAL SUCKS

This is a great blog post from the editor of Push It Magazine that answers a lot of questions photographers may have in regard to why their submission wasn’t accepted.  

If you’ve ever wondered, “What happened?”, here is a great place to start.

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10 REASONS WHY YOUR FASHION EDITORIAL SUCKS

 

As editor I’m often asked by many photographers why after sending in their fashion editorials to lots of different publications they’ve heard zero, zilch, nada… Here are 10 out of many reasons why your editorial may not of have made the grade.

1. SOMEONE IN YOUR TEAM LETS DOWN YOUR FASHION EDITORIAL.

As a fashion photographer you can only do so much.

You can light it, tweak it, retouch it and play around with images as much as you want, but if the hair, model, make-up artist or stylist aren’t up to scratch you are screwed! Bad make-up is a shocker, but a tragic wig or bad casting is a time-consuming pain in the ass in Photoshop after a shoot. Put the bad wig with awful make-up and the badly cast model and the finished product is not a fashion editorial, but a hot mess! You have been warned.

2. IT’S CLICHÉD..

You presented a story that’s supposed to be edgy but in fact it’s edgeless. Themes done around religion, churches, graveyards etc – done. Nudity for no reason except that you managed to get the model to strip – done. Models with excessive tattoos (yawn) – done. Fashion editorials around train tracks – done. Blackface or dressing Caucasian models in different ethnic clothing – done, done and done. You kind of get the gist.

3. YOUR EDITORIAL HAS BEEN DONE, AND OFTEN DONE BETTER BEFORE.

Just because you’ve seen an editorial somewhere, doesn’t mean it needs to be done again on a smaller budget with fewer resources. By all means try it. If it goes horribly wrong send. It might be genius!

4. YOU HAVEN’T RESEARCHED YOUR TARGET MAGAZINE.
This should be number 1 actually. Most of the editorials that get sent to magazines are rejected because the photographer hasn’t even bothered to buy a copy of that magazine and look at their aesthetic. Simple as. Know your magazine prospect before you waste your time.

5. YOU’VE SENT YOUR FASHION EDITORIAL TO EVERYBODY.
Fashion is a small world and the world of independent publishers is an even smaller one.

We all kind of know of each other even if some publishers can’t bear each other. Nothing causes a publisher more pain than being told they’ve run a story that was rejected by another magazine and nothing causes a competitor more glee than to rub that fact in someone else’s face. Magazines are not cheap to produce and the point of doing a mag is to have fresh new content with a different point of view. Fashion editorials that have been seen by competitors are not fresh and there really is no incentive for anyone to print it unless your desperate. Many amazing fashion stories have died a death this way, don’t let it be yours.

6. YOU DON’T HAVE ALTERNATIVE IMAGES OR OPTIONS.

You and your team have agreed the final images, but what about the magazine? Sometimes there may be an issue with the number of pages given to a story so the layout may need to change. One image of the set may let the fashion editorial down or may need to be tweaked. Have options and alternatives or be ready for them. You may get lucky with your editorial but lose out because your story is inflexible.

7. IT’S BEEN PUBLISHED BEFORE.
Goes without saying. Like point no. 5, If it’s been seen ain’t nobody keen.

8. THE CLOTHES LOOK BAD OR THAT FASHION MOMENT HAS PASSED.
For a fashion magazine and especially the designers, brands and PRs, the clothes are a big deal. Focusing on current or recently passed trends or shooting creased, crumpled, soiled clothes are a massive no-no. Clothes looking anything other than covetable won’t get you far unless that’s your niche, which if it is, good luck with that!

9. YOU’RE A PRINT-A-HOLIC.

You really don’t care which magazines you’ve sent it to, all you care about is getting printed pages. Read point 4 to make sure you’re sending it to the right publications, read point 5 to stop us talking about you and make sure your editorial passes point 1, 2 and 3.

10. IT’S JUST BAD.
At the end of the day, if it’s bad it’s bad. You can sprinkle as much glitter on it as you want, but a bad fashion editorial is really just a bad fashion editorial. Pick up the camera, crank up the music and try that magic again, who knows you may create an image that rockets your career.

Update – We’ve had some great feedback so far and seemed to have rocked the boat for some. This post was meant to be helpful for anyone who submits and a guide to stop you wasting precious work with mistakes that might not be apparent to some! A few photographers have mentioned some magazines take weeks to get back to them and in the meantime they have to appease agencies and other team members. I think this is a very valid point which I will address at a later date.

Happy Submitting!


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